North Somerset Visitor Economy Action Plan

North Somerset is strategically located at the gateway to the South-West and part of the successful West of England region. The area is comprised of 25 miles of coastline and countryside with popular towns and a wide variety of key attractions that make it a significant tourism destination within the UK.

To support the businesses across the region, the Council has developed a Visitor Economy Action Plan, with the overall objective to increase visitor spending and support the retention of this income within the economy, to benefit local employment, businesses and communities, and the following three priorities:

• Increase visibility of North Somerset as a destination and what it has to offer
• Increase the value of the visitor economy sector and sub-sectors in North Somerset
• Increase the diversity of the current offer to better match visitor trends

Image: Mendip Activity Centre

Visit West

Visit West is the officially accredited Local Visitor Economy Partnership (LVEP) for the West of England, representing the four unitary authorities (Bristol, Bath and North East Somerset, South Gloucestershire and North Somerset), the businesses within these areas, and members beyond working to maximise the potential of the visitor economy in the region.

Membership

Visit West membership provides businesses with a range of marketing opportunities designed to help businesses reach a wider audience and connect them with routes to market that may not be possible independently. It also provides business support, easy connections, industry insight, exclusive member events, and more.

For an overview of some of the key membership benefits, read ‘seven reasons to become a Visit West member’

Image: Noah’s Ark Zoo Farm

Visit Somerset

Visit Somerset is the Destination Management Office dedicated to promoting Somerset as a holiday destination for visitors from the UK and around the world, offering key information on how to get to Somerset, where to stay, what to do in Somerset, and how to get around once you’re here.

Membership

Visit Somerset members benefit from a dedicated account manager to help you promote your business through additional online resources such as a up-to-date listings, directories and newsletters, featured inclusion on the digital interactive map, and an individual platform page on the Visit Somerset website.

For full details on the membership offer, please visit https://www.visitsomerset.co.uk/business/membership

Image: Mendip Activity Centre

Visit Weston-super-Mare

Visit Weston-super-Mare is the official destination website for the original British seaside resort of Weston-super-Mare that provides detailed information on the town’s attractions & businesses, accommodation options, and events.

Image: The Grand Pier

Visit England

Visit Britain/Visit England plays a unique role raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy. 

As the national tourism agency, Visit Britain / Visit England has a wide range of resources and toolkits to support businesses within the visitor economy through their Business Advice Hub as well as local tourism stats for regional areas.

Image: Mendip Activity Centre

Explore North Somerset

Hosted by North Somerset Council, Explore North Somerset is a networking and familiarisation event that takes place across the county to showcase the distinct offer that North Somerset offers to visitors and provide a space for Visitor Economy businesses to connect, develop and grow.

It offers a platform for the businesses of North Somerset’s Visitor Economy to come together and experience the unique offer on their doorsteps as well as a space for collaboration, skill-sharing, and discovering the latest news.

Join the Explore North Somerset newsletter below to receive direct updates on the next event.

Image: Noah’s Ark Zoo Farm

Event Promotion

If you have an upcoming event that you’d like to promote via the Visitor Economy networks, be sure to submit the details below:

• Visit West Event Submission
• Visit Somerset Event Submission
• Visit Weston-super-Mare Event Submission
• North Somerset Council Visitor Economy Event Submission – please submit your details via business@n-somerset.gov.uk 

Image: Mendip Activity Centre