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Free Group Training Sessions – Welcome Back North Somerset

14th February 2022

Sign up here to book onto any of the sessions

As part of the Welcome Back North Somerset programme supporting independent consumer-facing businesses, we would like to invite you to the following FREE bite-size online training sessions that will be taking place during March.  These sessions will take no more than one hour of your time and will provide you with valuable new and refreshed skills.  All sessions are free of charge and are offered on a first come, first served basis.

Feedback has confirmed how valuable businesses like yours are finding these short online sessions, and will only be available on these dates, so don’t miss out.

What makes a good website – Tuesday 1 March @ 4.30pm

Key learning points will be:

  • The benefits of having a website
  • Deciding what type of website is best for your business
  • Finding a trusted web designer
  • Keeping a website up to date and engaging.

Creating Content that Works – Wednesday 2 March @11am

During this bite-size, one hour session we will cover:

  • what do customers respond to 
  • how to repurpose content for different channels 
  • tips to measure success
  • why bad images hurt your business 
  • how good images create emotional connections
  • tips for resizing to meet different platform requirements

Marketing Planning – Monday 7 March @11am

This session will look at:

  • The 4 p’s of marketing – product, price, promotion and place
  • Marketing planning
  • Marketing channels and how to utilise the right ones for your business

Setting up and using your Google My Business listing – Wednesday 9 March @ 4.30pm

If there’s only one thing you ever do online as a business, it should probably be claiming your Google My Business listing. Not only is it free, but it directly impacts how your shop or premises show up on Google Maps and in search.

In this interactive webinar, retail and digital marketing expert Graham Soult will take you through how to claim your listing, how to keep it updated, and how that can positively impact on the way that customers see and find your business.

Search Engine Optimisation – Tuesday 15 March @2pm

During this one hour session we will cover:

  • What is SEO and why is it important?
  • Keywords – research and targeting.
  • How to measure success with Google Analytics and the top six stats you should know
  • How good SEO is the building block for future success with Paid Advertising.

Online advertising (for social media) – Monday 21 March @2pm

Key learning points will be:

  • understanding digital advertising
  • creating targeted audiences
  • determining your advertising budget
  • exploring analytics dashboards for performance monitoring

Sign up here to book onto any of the sessions

This scheme has been funded by the Welcome Back Fund financed by the European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020

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