Meet The Experts: Food and Drink Marketing and Communications

Food and drink producers are invited to join The Food WorksSW at their state-of-the-art innovation centre in Weston-super-Mare for this in-person marketing and communications event on Tuesday 7th November, from 10.30am until 1pm.

The event is designed for SMEs and will cover how to cut through and get your brand noticed with experienced speakers from PR, marketing and publishing.

Coffee and pastries will be served on arrival, followed by talks from RAW PR, Denhams Digital and Salt Media.

RAW PR is a leading food, drink and lifestyle PR agency working with global and regional brands within the UK. PR and digital marketing specialists Harry Hook and Cheska Hull will focus on how to create PR campaigns that get people reading and talking about your brand, show how content can bring your brand narrative to life across print, digital platforms and social media, and why influencers should be a key part of your brand communications.

Charles Mills is the CEO of Denhams Digital, a strategy-led creative agency based in Exeter who offer incisive problem-solving and strategy for brands such as BBC Food, Ella’s Kitchen, Tesco, Bottlegreen and Riverford Organic Farmers, alongside film, animation and design. A highly experienced communicator, he made his name originally as Head of Marketing at the Victoria and Albert Museum (where he commissioned the iconic “Ace Caff” campaign) and the Royal Horticultural Society. He then spent ten years leading the digital and corporate communications division of the TV company Twofour where he worked with (among others) GSK, Audi, the British Heart Foundation and the Royal Navy.

Salt Media publishes the region’s leading food magazine and guides, and is one of the South West’s top design, marketing and contract publishing companies. Nick Cooper, Director at Salt Media will be talking about storytelling, how to tell your story and how to be memorable.

10:30-11:00 Coffee / Pastries / time to network

11:00-11:45 RAW

11:45-12:15 Denhams

12:15-12:45 Salt Media (Publishing)

12:45-13:00 Q&A

To find out more, Visit: Meet The Experts: Food and Drink Marketing and Communications — Food Works (foodworks-sw.co.uk)