Tap into the Purple Pound market

Visit England has now published free questionnaires to help tourism product distributors and individual businesses to identify and promote the key accessibility features in their tourism venues. Providing accessibility information can help tap into the Purple Pound market, with 95% of disabled people checking accessibility information before going somewhere new (AccessAble). The questionnaires, tailored by business type, have been created using robust consumer research and include the most important accessibility features that inform trip-taking and are most likely to increase bookings and visits.  

More information on promoting your venue’s accessibility can be found within the Accessible & Inclusive Tourism Toolkit for Businesses within the Visit England Business Advice Hub.