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Recruitment crisis in hospitality sector

13th July 2021

Nationally and locally, there is a real recruitment crisis facing our hospitality and visitor economy sector.

The pandemic has hit the hospitality industry particularly hard; many have been laid off and there have been staff shortages due to Brexit.  UK Hospitality has reported the shortage of front-of-house staff and chefs being “particularly acute”. 

With the lifting of restrictions there is a huge pent up demand for people to go out and visit our fantastic hospitality and leisure businesses, however these businesses are struggling to recruit the staff necessary to be able to open and provide a great experience.

To help support our businesses, North Somerset Council has created an upbeat marketing campaign to help attract more people into the industry.

This video was made with our local businesses and their staff explaining why they love working within the industry. As peak season is approaching, it’s a great opportunity to highlight how much fun the industry can be and how it can be seen as a stable employer and provider of fulfilling careers.

In addition North Somerset Council has joined forces with Weston College and Visit Somerset, to help address the local shortage of workers.  From apprenticeships to Sector Based Work Academy Programmes (SWAP), there are solutions which can support your business. 

A webinar will be held on 19th July at 3.00pm to explore ways in which we can encourage and entice new people to the industry, to help the sector to regain stability, security and sustainable future growth. 

We will be joined by hospitality employers to give their accounts of how apprenticeships have successfully benefited and impacted their business and encouraged a new culture around employment in hospitality.

For your chance to hear from the team and find out how we can support your business, book on to the webinar, below.

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