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Weston Welcomes people back to the High Street

19th April 2021

With non-essential retail opening on 12 April, a ‘welcome back to your high street’ campaign, organised by North Somerset Council, has showcased a group of independent shops and eateries in Weston.

The campaign is part of the Council’s Placemaking strategy for Weston-super-Mare, branded Super Weston. The campaign saw independent businesses showing off their Super Weston W’s with pride, highlighting Weston’s independent sector.

The Superweston ‘W’ images were taken by local photographer Paul Blakemore and designed by local creative Studio Monty. There is also a film by local award-winning filmmaker, Sally Low, who visited businesses within the town, showing their preparation for the re-opening last week.

Cllr Mark Canniford, Executive Member for Business, Economy and Employment at North Somerset Council, said: “It’s fantastic to see how many local businesses have diversified during this winter lockdown and it’s time to show that there’s still plenty to enjoy in the town centre and that our independent offering is stronger than ever.”

We want to celebrate the businesses that have continued to meet the community’s needs as we focus on recovery, with Weston continuing to be a prosperous place to live, work and enjoy.” 

The ‘welcome back to your high street’ campaign can be followed on Instagram and Facebook: @Superweston. Future events and activities can be found on the Super Weston website.

The campaign is part of the town’s ten year Placemaking Strategy which includes a set of themes and ambitions for the town around wellbeing, recreation, being green, low carbon, a great place to live work and study and helping the local economy adjust to the fundamental changes accelerated by coronavirus.  

The campaign has been fully funded by the European Regional Development Fund (ERDF).    

For more information please contact the press office on 01934 634 996 or

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