Cadbury House ahead of The Ritz in Twitter stakes

Cadbury House ahead of The Ritz in Twitter stakes

A North Somerset hotel has been named in a list of the Top 30 UK hotels on Twitter putting it ahead of hotels such as The Ritz and Four Seasons.

The list, which is put together by the Marketing Times, placed DoubleTree by Hilton, Cadbury House in Congresbury at number 11 with a score of 98.1 out of 100.  This means that Cadbury House tweets have more of an impact than tweets from 98.1% of all other hotel Twitter accounts that have been graded by the Marketing Times.

The Ritz came in at number 20, while the Four Seasons in London was named number 30 on the list which judges how much impact a Twitter account has.

With nearly 2200 followers on the social networking site, DoubleTree by Hilton, Cadbury House has embraced the digital age and views the online channel as an integral part of its marketing mix.

General Manager Colin Badcock said: “We have worked hard to make the content on our Twitter account interesting and effective.

“We try to make our social media pages fun and interactive but they are also a great source of information on the promotions and activities we are running. We also provide exclusive discounts and offers for our online followers.

“It’s great that an independent hotel in North Somerset is competing with some of the most well known and renowned chain hotels in the world.

“In addition to our Twitter followers, more than 1000 people have liked our Facebook page, this has given us a fantastic database to appeal to. The power of social media is growing all the time and we’re determined to keep our finger on the pulse!”

Number one on the list is the Chesterfield Hotel, London which has 50,567 followers. Other hotels mentioned include the May Fair hotel, London, the Hotel du Vin, Glasgow, The Scarlet Hotel, Cornwall and the nationwide accounts for Travelodge, Jurys Inn and Q hotels.

For more information about DoubleTree by Hilton, Cadbury House visit their case study page.

Published 06 September 2011